She has tried and tested these on not only my self but my colleagues friends and family and everyone is overly impressed so what is the next step to making money out of her talent and how does she turn her talent into cold hard cash?

What are the next steps? Marketing?

Which search engine do you use?

I’m a googler.

Unless you have a CMS or a blog on your site updating and adding further pages or content to your site requires a programmer or a designer. If you can’t afford one then you can promote your site from other sites. For example set up a twitter account, or a face book account and start to add content there. Providing you use the same branding as your main site and link back to your site your customers will understand that it’s part of your site.

It’s important that businesses don’t then decide to take their “foot off the pedal”. We noticed that companies that decided to cut back on marketing during the resession would have a bad time the same is now correct with the recovery period. It’s important to keep on spending money and time on promotion of your product.

It could be the case that you come out of this period stronger and making more money then ever.

As an online business owner it can sometimes be easy to blur the distinctions between what your brand actually stands for in the eyes of your customers and what you would like it to stand for.

Grab a pen and paper and begin to jot down what your brand stands for. Are you an innovator like Apple? Are you low-cost, value like Walmart? Are you quality driven like Mercedes Benz? Of course it is seldom this clear cut and there are many shades of grey between each known classification of brand. Write down what your brand represents, and what you want conveyed as your brand message. When you’ve done that, the same thing can be done for your competition. In branding, it’s important to find a point of distinction amongst the competition – if you’re all competing for the quality market, who is servicing the value market?

You should be able to come up with a list of values that your company portrays, along with the same for your direct competition. Do you notice any trend? Is every brand gunning after the same ideal? This kind of exercise allows you to spot gaps in the market, where appropriate, to enable you to channel your marketing efforts more productively.

The next step of the exercise is to think about your product or service strengths. Again, a similar list like the previous should suffice. The point here is to bring up some common ground, which when combined with analysis of the wider market should allow you to find the right direction for your brand.

From there it’s a case of implementation, through consistency and building familiarity. It’s all as simple as that, really…

The impression of facebook is a simplistic, content heavy (i.e. photos, messages) service that relies on the interaction of its members to make it valuable. It is used by professionals for networking and marketing, students for getting to know their classmates and employees within larger organisations for similar reasons.

When you look at facebook a year ago and compare it to facebook now, there is no comparison. The service of today is significantly more complex and detailed than it was prior, and there are far too many ‘features’ that provide little advantage to the user. The problem I forsee is that this will have the effect of turning facebook into a gimmick rather than an actual functional website, which will give it a very short shelf life indeed.

From there it’s only a small step before VCs lose confidence in new start up sites causing the collapse of the market.