Fitting a product to a business niche
Following on from my last blog, I now had to try and match my product to the right market hopefully finding a niche for me to showcase my cakes. The baking I do is not fancy or frilly it’s just homemade classics done well, gooey chocolate brownies, victoria sponge cakes, flapjacks etc so where is the best place to sell? There is the internet, but there is a ridiculous amount of competition out there for someone starting up, and then of course the option of renting premises but that would be a huge gamble, the market that seems to best match my product and a good place to start are small farmers markets where people are looking for homemade local products. I’m going to go and see how I get on at a regular local market down the road and see if I can make any profit, fingers crossed.
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